Dressy
Branding Packaging
Lauren McDuffie (founder of food blog My Kitchen Little) and Rachel Albers had noticed a gap in the salad dressing market: the only option for pre-made salad dressing packets was ranch dressing mix. Not the most exciting or healthy option for people who wanted to make amazing dressing at home (with a little help).
Enter Dressy: a modern, eye-catching brand proving that salad dressing mix can be beautiful, healthy, and delicious. The initial flavor offerings are based on Lauren’s tried-and-true home recipes: Green Goodness, Hello Ranch, and Sundress.
Creative Direction: Alison Gardner
Studio: Perspektiiv Design Co.
The goal of the brand design was to establish Dressy as a modern and fresh take on salad dressing—a category not typically seen as design-forward. The friendly curves of the lettering and the bright colors are designed to help the brand truly stand out on a crowded grocery store shelf.
